Marketing MSc in English
1. The name of the programme: Marketing
2. Level of academic degree: master: MSc
3. Obtained qualification in the diploma: Economist in Marketing
4. Duration: 4 semesters
5. The necessary credits for acquiring a degree: 120 credits
6. Introduction of the programme
Our aim is to give our students an insight into the Hungarian and international marketing processes, to familiarize them with real business problems and possible solutions (regular professional trips), to make them see through institutional structures (invitation of external lecturers), to provide them with routine analysis (a large number of practices, participation in research), to give them adequate communication knowledge in Hungarian and foreign languages. We would like to achieve the improvement of skills through the combination of theoretical and practical education, by encouraging individual trainings, and by employing the lecturer/teacher – student cooperation in the tutorial system. The master programme will further serve the graduates’ professional aptitude so that they can find jobs in the growing new sphere of public service and also in the market sphere. They are able to carry out independent analysing tasks, they can provide accuracy for decision preparation, but they are also able to handle local and regional conflicts by getting to know these dimensions and action spaces of society.
Curriculum of Marketing MSc (beginning in fall semester)
For description of the courses please click the code of the given course. (You will see the semesters e.g. 2020/21/1 and you should click the word "Letöltés".)
Compulsory courses (subjects)
| Nr. | Neptun code of the course | Name of the course | lessons per week | seminars per week | type of assessment | credit points | semester |
| 1. | DKNM_KATA022 | Business and Competition Law | 2 | 0 | v | 4 | 1 |
| 2. | KGNM_GETA019 | Research Methodology | 0 | 2 | v | 4 | 1 |
| 3. | KGNM_MMTA009 | Marketing Management | 2 | 2 | v | 6 | 1 |
| 4. | KGNM_MMTA014 | Advanced Strategic Management | 2 | 0 | v | 4 | 1 |
| 5. | KGNM_MMTA072 | Marketing Research, Environmental and Market Analysis | 2 | 2 | v | 6 | 1 |
| 6. | KGNM_NETA009 | Theories of Economics | 2 | 0 | v | 4 | 1 |
| 7. | AKNM_NKTA018 | Intercultural Manager Communication | 2 | 2 | v | 6 | 2 |
| 8. | KGNM_MMTA012 | Process Management | 2 | 0 | v | 4 | 2 |
| 9. | KGNM_MMTA077 | Marketing Strategy | 2 | 2 | v | 6 | 2 |
| 10. | KGNM_MMTA086 | Planning and Resources of Integrated Marketing Communication | 2 | 2 | v | 6 | 2 |
| 11. | KGNM_NETA019 | Market Theory | 2 | 2 | v | 6 | 2 |
| 12. | KGNM_MMTA016 | Consumption Theory and Consumer Behaviour | 2 | 0 | v | 4 | 3 |
| 13. | KGNM_MMTA018 | Service Marketing and Management | 2 | 2 | v | 6 | 3 |
| 14. | KGNM_MMTA020 | Media Knowledge and Public Relations Planning | 2 | 2 | v | 6 | 3 |
| 15. | KGNM_MMTA022 | Supply Chain Management | 2 | 2 | v | 6 | 3 |
| 16. | KGNM_MMTA198 | Thesis I. | 0 | 0 | f | 5 | 3 |
| 17. | KGNM_GETA025 | Advanced Corporate Finance | 0 | 2 | v | 4 | 4 |
| 18. | KGNM_MMTA024 | Product and Brand Strategies | 2 | 0 | v | 4 | 4 |
| 19. | KGNM_MMTA027 | International and Intercultural Marketing | 1 | 2 | v | 5 | 4 |
| 20. | KGNM_MMTA029 | Marketing Information, Decision-Supporting and Controlling System | 0 | 2 | v | 4 | 4 |
| 21. | KGNM_MMTA199 | Thesis II. | 0 | 0 | f | 10 | 4 |
Hungraian Language (compulsory)
| Nr. | Neptun code of the course | Name of the course | lessons per week | seminars per week | type of assessment | credit points |
| 1. | KGNB_NOKA036 | Hungarian Language and Culture 1. | 0 | 3 | a | 0 |
| 2. | KGNB_NOKA037 | Hungarian Language and Culture 2. | 0 | 3 | a | 0 |
Free optional courses (subjects)
10 credit points should be passed of this group.
| Nr. | Neptun code of the course | Name of the course | lessons per week | seminars per week | type of assessment | credit points |
| 1. | AKNM_SSTA131 | Sociology of the consumption society | 1 | 1 | v | 4 |
| 2. | GKNM_INTA061 | Enterprise Resource Planning | 0 | 4 | v | 6 |
| 3. | KGNB_NOKM024 | Exchange Course 4. | 0 | 0 | f | 5 |
| 4. | KGNM_MMTA063 | Business Statistics and Data Mining | 2 | 2 | v | 4 |
| 5. | KGNM_MMTA079 | Advanced Human Resource Management | 2 | 2 | v | 6 |
| 6. | KGNM_MMTA081 | Making Complex Marketing Plans | 0 | 2 | v | 4 |
| 7. | KGNM_MMTA083 | Business Competence Training | 0 | 4 | f | 5 |
| 8. | KGNM_NETA028 | Global Economics | 2 | 0 | v | 4 |
| 9. | KGNM_VKTA003 | Leadership and Organizational Communication | 2 | 2 | v | 5 |
type of assessment
f - evaluation is based on the student’s performance and work during the semester
v - evaluation is based on the student’s taken exam in a 5-grade system (excellent(5) – good (4) – satisfactory (3) – passed (2) – fail (1))
About thesis and final exams please find detailed information at this website: http://kgk.sze.hu/en_GB/thesis-final-exam
Information about admission procedure: http://admissions.sze.hu/