Marketing MSc in English

1. The name of the programme: Marketing

 2. Level of academic degree: master: MSc

3. Obtained qualification in the diploma: Economist in Marketing

4. Duration: 4 semesters

5. The necessary credits for acquiring a degree: 120 credits

6. Introduction of the programme
Our aim is to give our students an insight into the Hungarian and international marketing processes, to familiarize them with real business problems and possible solutions (regular professional trips), to make them see through institutional structures (invitation of external lecturers), to provide them with routine analysis (a large number of practices, participation in research), to give them adequate communication knowledge in Hungarian and foreign languages. We would like to achieve the improvement of skills through the combination of theoretical and practical education, by encouraging individual trainings, and by employing the lecturer/teacher – student cooperation in the tutorial system. The master programme will further serve the graduates’ professional aptitude so that they can find jobs in the growing new sphere of public service and also in the market sphere. They are able to carry out independent analysing tasks, they can provide accuracy for decision preparation, but they are also able to handle local and regional conflicts by getting to know these dimensions and action spaces of society.

Curriculum of Marketing MSc (beginning in fall semester)

For description of the courses please click the code of the given course.

Compulsory courses (subjects)

Nr. Neptun code of the course Name of the course lessons per week seminars per week type of assessment credit points semester
1. DKNM_KATA022 Business and Competition Law 2 0 v 4 1
2. KGNM_GETA019 Research Methodology 0 2 v 4 1
3. KGNM_MMTA009 Marketing Management 2 2 v 6 1
4. KGNM_MMTA014 Advanced Strategic Management 2 0 v 4 1
5. KGNM_MMTA072 Marketing Research, Environmental and Market Analysis 2 2 v 6 1
6. KGNM_NETA009 Theories of Economics 2 0 v 4 1
7. AKNM_NKTA018 Intercultural Manager Communication 2 2 v 6 2
8. KGNM_MMTA012 Process Management 2 0 v 4 2
9. KGNM_MMTA077 Marketing Strategy 2 2 v 6 2
10. KGNM_MMTA086 Planning and Resources of Integrated Marketing Communication 2 2 v 6 2
11. KGNM_NETA019 Market Theory 2 2 v 6 2
12. KGNM_MMTA016 Consumption Theory and Consumer Behaviour 2 0 v 4 3
13. KGNM_MMTA018 Service Marketing and Management 2 2 v 6 3
14. KGNM_MMTA020 Media Knowledge and Public Relations Planning 2 2 v 6 3
15. KGNM_MMTA022 Supply Chain Management 2 2 v 6 3
16. KGNM_MMTA198 Thesis I. 0 0 f 5 3
17. KGNM_GETA025 Advanced Corporate Finance 0 2 v 4 4
18. KGNM_MMTA024 Product and Brand Strategies 2 0 v 4 4
19. KGNM_MMTA027 International and Intercultural Marketing 1 2 v 5 4
20. KGNM_MMTA029 Marketing Information, Decision-Supporting and Controlling System 0 2 v 4 4
21. KGNM_MMTA199 Thesis II. 0 0 f 10 4

Hungraian Language (compulsory)

Nr. Neptun code of the course Name of the course lessons per week seminars per week type of assessment credit points
1. KGNB_NOKA036 Hungarian Language and Culture 1. 0 3 a 0
2. KGNB_NOKA037 Hungarian Language and Culture 2. 0 3 a 0

Free optional courses (subjects)
10 credit points should be passed of this group.

Nr. Neptun code of the course Name of the course lessons per week seminars per week type of assessment credit points
1. AKNM_SSTA131 Sociology of the consumption society 1 1 v 4
2. GKNM_INTA061 Enterprise Resource Planning 0 4 v 6
3. KGNB_NOKM024 Exchange Course 4. 0 0 f 5
4. KGNM_MMTA063 Business Statistics and Data Mining 2 2 v 4
5. KGNM_MMTA079 Advanced Human Resource Management 2 2 v 6
6. KGNM_MMTA081 Making Complex Marketing Plans 0 2 v 4
7. KGNM_MMTA083 Business Competence Training 0 4 f 5
8. KGNM_NETA028 Global Economics 2 0 v 4
9. KGNM_VKTA003 Leadership and Organizational Communication 2 2 v 5

type of assessment
f - evaluation is based on the student’s performance and work during the semester
v - evaluation is based on the student’s taken exam in a 5-grade system (excellent(5) – good (4) – satisfactory (3) – passed (2) – fail (1))

About thesis and final exams please find detailed information at this website: http://kgk.sze.hu/en_GB/thesis-final-exam

Information about admission procedure: http://admissions.sze.hu/