Organized by the Marketing and Tourism Institute of the Faculty of Business and Economics, this prestigious event aims to foster collaboration between researchers, educators, and professionals, providing an inspiring and constructive platform for discussion on the latest issues in tourism and marketing.

The conference is honored to welcome two distinguished keynote speakers:

• Prof. Dr. Dimitrios Buhalis (Bournemouth University)
• Prof. Dr. Simon Darcy (University of Technology Sydney)

Main Topics and Target Audience

The conference will cover a wide range of topics, including:

• Smart tourism and smart destinations
• Responsible tourism, resilience, and tourism carrying capacity
• Communities and networks in tourism
• Changes in consumer behavior – autonomy, responsibility, trends
• Exploring the needs of new target groups and reaching them – generations, scenes
• New aspects of tourism product development and innovation
• Historical aspects of tourism and tourism marketing
• Tourism in Central and Eastern Europe and the Balkans

The event is open to researchers, university lecturers, PhD students, and professionals from the tourism marketing and hospitality sectors.

Key Deadlines

• Abstract submission deadline: February 28, 2025
• Payment deadline: March 25, 2025
• Full paper submission deadline: May 20, 2025

Participation Fees

• Presenter and author registration fee: 30,000 HUF + VAT
• PhD students: 20,000 HUF + VAT
• Professional visitors and attendees: 20,000 HUF + VAT

The participation fee includes full-day catering, a conference package, and, for submitted papers, the management of the peer review process.

Further Information and Registration

Registration can be completed via the following online form:
Registration link
Contact: turizmusmarketing2025@ktk.pte.hu
Official website: ktk.pte.hu

The organizers warmly welcome all interested participants!