Márta Duchai, President of the Hungarian Customer Experience Association, delivered an inspiring guest lecture in an hybrid format entitled "Customer Experience in the Travel Sector".

The lecture offered students an insight into the role of customer experience as a key factor of competitiveness in the travel market. Márta provided illustrative examples and practical guidance on how to prioritize customer needs and how a satisfied customer can contribute to a company's success.

We would like to express our gratitude for sharing her professional experience and unique insights. The students benefited considerably from the information provided.