In the autumn of 2024, Szandra Gombos PhD and Veronika Keller PhD successfully started the Open Marketing Academy lecture series, where practitioners present the latest online marketing trends to enhance students' practical knowledge and learn about the latest developments.

In the autumn semester, students can attend lectures on 4 topics - SEO, social media, artificial intelligence and data-driven marketing. Szabolcs Nagy, Managing Director of BSF Media, highlighted that a website is not enough if it is only beautiful, SEO is essential for success. Vanda Dénes, Managing Director of Open Online, spoke about the hidden solutions of artificial intelligence.

At the November event, Katalin Andersch-Nagy, Online Marketing Manager, explained how to get more out of Instagram and how algorithms were shaping the platform. And in December, Bertalan Bari, CEO of MarketingLens Ltd. will give a presentation on the importance of data-driven marketing, which enables personalised and more effective campaigns for business success.

We welcome students and all those interested in the presentations!

Pre-registration is not required!