Project-based education has been launched in the Bachelor of Commerce and Marketing Programme under the coordination of Dr. Veronika Keller, in the frame of the course Marketing Communication I.

The students will develop a communication plan for the Abda-based HoRa Group, a medium-sized domestic steel structure manufacturer, with a special focus on the use of social media. After the theoretical training in September, the project work started. Following the market analysis, Dr. András Horváth, Managing Director, presented the company's activities and communication channels.

The students were mentored by Judit Bilinovics-Sipos and Patrícia Horváth. On 5th November, the students visited the company.

Thank you to HoRa Group for the hospitality and the great opportunity!