Jointly organised by Budapest Metropolitan University and the University of Tokaj, the 17th International Conference of the Academy of Wine Business Research (AWBR) will take place in Budapest and Sárospatak, Hungary, from 8–11 June 2027.
The conference theme, “Rooted in Place, Reimagining Value: Wine Business in an Era of Cultural, Market and Environmental Transformation”, explores opportunities for value creation in the wine sector amid cultural, market and environmental change.
The event aims to provide a forum for presenting the latest findings in wine business and economics research and to promote dialogue between researchers and industry professionals. The organisers welcome theoretical, empirical, conceptual and methodological contributions.
Main Conference Topics
- Consumer behaviour and the future of wine consumption
- Wine marketing, branding and premiumisation
- Sustainability and climate adaptation
- Digital transformation and innovation
- Wine tourism and regional competitiveness
- Governance and new business models
Important Dates
- Deadline for paper and extended abstract submissions: 9 January 2027
- Notification of acceptance: 15 March 2027
- GWBI Research Workshop: 7 June 2027, Budapest
- Wine Business Industry Day: 8 June 2027, Budapest
- Academic Conference: 9–10 June 2027, Sárospatak
- Study trip to the Tokaj wine region: 11 June 2027
Submission and Publication Opportunities
Submissions are invited in the form of competitive papers of up to 10 pages, including references, or extended abstracts of up to 800 words. Extended abstracts may present work in progress and emerging research topics. All submissions will undergo double-blind peer review.
A special issue of the International Journal of Wine Business Research is being prepared in connection with the conference, with further special issue opportunities currently under development. All submissions will be subject to the respective journals’ editorial standards and independent peer-review processes.
The 11th Global Wine Business Institute (GWBI) Research Workshop, held immediately before the conference, will offer opportunities for research development and publication. Financial support towards travel and accommodation expenses will be available to selected participants presenting an accepted paper at the workshop. Further details will be announced by the organisers.
Awards will be presented for the Best Paper, Best PhD Student Paper and Best Presentation.
The organisers welcome submissions from academics, researchers, PhD students and industry professionals.
Further information, detailed submission guidelines and templates are available on the official conference website.
