On May 27, 2025, a presentation event was held in the Uni Elite Sport event hall, where Master’s students of the Kautz Gyula Faculty of Business and Economics presented the results of their semester-long project work in front of business leaders and marketing professionals.
The best student teams, selected by the Advisory Board of the Commerce and Marketing programme – Vanda Dénes, Bálint Vasvári, and Dr. Szandra Gombos – developed integrated marketing communication campaigns aimed at supporting the brand-building efforts of university-affiliated service units, such as the Paneer and Elixir catering facilities and the Uni Elite Sport e-sports complex.
Student teams presenting their campaigns:
Paneer: Nguyen Thi Hong Ngoc, Phomvixay Phet Aloune, Saysamone Phoxay, Vaish Khushi
Elixir: Tünde Anna Skultéty, Ho Van Minh Huy, Moreno Rivera Cornelio Ameth, Jihad Moussaoui
Uni Elite Sport: Henrietta Nagy, Krisztián István Berkes, Dóra Fekete, Dániel Gombás, Dóra Csomasz, Zsuzsanna Miksó
The students primarily focused on digital marketing and developed comprehensive quarterly content plans aimed at increasing the visibility of the university’s service units and reaching their target audiences more effectively.
The professional supervisor of the project was Dr. Veronika Keller, lecturer of the faculty, who supported the students as a mentor throughout the concept development process.
As a special closing to the event, participating students had the opportunity to experience the 600 m² simulation center of Uni Elite Sport – one of the most advanced experiential spaces in the Central European region. Equipped with state-of-the-art wireless sports equipment, a 3D camera system, and a golf putting green, the center offered two hours of active recreation, gaming, and athletic challenges.
This experience-based conclusion provided a worthy end to a creative and professionally valuable semester.
We extend our thanks to the Uni Elite Sport team for the opportunity, the support, and the inspiring environment!
