The students and faculty members of the Kautz Gyula Faculty of Economics at Széchenyi István University are eagerly preparing for the 37th National Scientific Students’ Associations Conference (OTDK), Economics Section, to be held between April 28–30, 2025, hosted by the Faculty of Economics of the University of Miskolc.
As part of the preparation, our institution launched a dedicated OTDK preparation program, offering participating students valuable advice on presentation skills and stress management techniques. The instructors involved in the preparatory sessions emphasized that participating in scientific work fosters not only professional development but also personal growth — a journey that teaches participants to believe in themselves, in their work, and in each other (Dr. Márta Konczosné Szombathelyi, Dr. László Buics, Dr. Ferenc Darabos, Dr. Erzsébet Printz-Markó, Dr. Dániel Róbert Szabó, Dr. Katalin Vajda, Dr. Tamás Vinkóczi).
We are proud of the commitment demonstrated by our students. We wish all participants the best of success — embarking on the path of knowledge, curiosity, and development is already a true achievement!
Special thanks go to our faculty colleagues who will serve as jury members, thereby contributing to the professional quality and success of the conference.
Further information about the OTDK is available on the website of the Faculty of Economics at the University of Miskolc. The event will be accessible online: https://kozgotdk2025.uni-miskolc.hu/
Representatives of the Kautz Faculty at the OTDK:
Bandara Adikari Mudiyanselage Lahiru Vimukthi Senarath:Digital Twins in Supply Chains: A systematic literature review on current applications and enablers for a successful adoption, supervisor: Dr. László Buics
Noémi Barcza: Benedictine Regeneration: The Benedictine Order in the Light of 21st Century Digitalization and Tourism, supervisor: Anikó Husz
Bartha Hilda Biborka: Diversity of consumption: The convergence of the market and influencer marketing, or changes in the purchasing habits of 18- to 25-year-olds in Hungary, supervisor: Dr. Eisingerné Dr. habil. Balassa Boglárka
Judit Beszprémi: New trend, or back to the roots – In the footsteps of women’s baths, supervisor: Dr. Erzsébet Printz-Markó
Dorina Andrea Bolla, Boglárka Szalay: Digital dilemma: The complex relationship between generations and digitalization, supervisor: Dr. Judit Petra Koltai, Dr. Tamás Vinkóczi
Viktor Cziráki: Cultural Intelligence, Job Commitment and Job Performance: The case of Filipino, Indonesian, and Hungarian factory workers, supervisor: Dr. habil. Zsolt Roland Szabó
Adrián Martin Csaplár: Modern business approach and regional entrepreneurial innovation in the sports and leisure market, supervisor: Dr. László Buics
Dorottya Éva Darvas: Late regret, expectant mother’s thoughts? Or the relationship between the cognitive state of expectant mothers, their tendency to make impulsive online purchases, and their feelings of post-purchase dissonance with metadata, supervisor: Dr. Dernóczy-Polyák Adrienn
Feki Imen: The impact of UGC on consumer’s purchasing decisions, supervisor: Dr. Keller Veronika
Gál Teodóra: Planning and evaluation of a project aimed at developing the invoice processing system of Agrofeed Kft., supervisor: Dr. Horváth Eszter
Mónika Hamuth: Analysing Student Satisfaction of Social Media Platforms at Széchenyi István University: An Exploratory Survey Research, supervisor: Dr. László Buics
Mónika Hamuth: Students’ media consumption habits on the social platforms of Széchenyi István University, supervisor: Dr. László Buics
Ramóna Horváth: Genre research in the book market, supervisor: Dr. Veronika Keller
Petra Hunyadi: The effect of Instagram on Hungarian university students purchase intentions in the fashion industry, supervisor: Dr. Judit Petra Koltai, Dr. Tamás Vinkóczi
Ilaiha Intan Tawaddada: ASEAN Green Economy and Sustainable Practices Index in 2022: Quintuple Helix Approach, supervisor: Dr. Eszter Kazinczy
Kovács Adél: Examining the efficiency of administrative processes in public administration: International overview and domestic experiences, supervisor: Dr. László Buics
Lukács Bence: Measuring corporate compliance with Sustainable Development Goals based on the Global Reporting Initiative ESG reporting methodology, supervisor: Dr. Árpád Tóth
Lili Majczán, Petra Miklós: Smartphone purchases: The intersection of conscious consumption and generational perspectives, supervisor: Dr. Judit Petra Koltai, Dr. Tamás Vinkóczi
Bettina Mészáros: Overcoming barriers to digital transformation in companies, supervisor: Dr. habil. Zsolt Roland Szabó
Ákos Németh, Zsófia Papp: The performance of family and non-family businesses in the Hungarian automotive industry, supervisor: Dr. Judit Petra Koltai, Dr. Tamás Vinkóczi
Martina Németh, Izabella Mária Végvári: The hidden secrets of KPI: TikTok tactics for success, supervisor: Dr. Judit Petra Koltai, Dr. Tamás Vinkóczi
Nguyen Ngoc QuynhTran: A Comprehensive Model for the Assessment of Digitalization Transformation in Supply Chain, supervisor: Dr. László Buics
Nguyen Tran My Ha: The Role of ERP in Streamlining Procurement Processes: Analyzing the Impact of Organizational Culture on ERP Implementation Decisions – A Comparative Study of Givaudan Hungary and Top Solvent Vietnam, supervisor: Marah Samir Nayif Almelhem
Raffai Eliza: The role of tour guide interactions and behavior in tourists’ emotional reactions and decision-making processes, supervisor: Dr. habil. Happ Éva
Sabján Csenge: Movement or concept? The past 60 years of degrowth, supervisor: Dr. Berkes Judit
Nelli Sárvári: The situation of women in education and its impact on entering the labor market, supervisor: Patrícia Horváth
Sára Leona Simon: The negative effects of influencer marketing on consumers, supervisor: Dr. Veronika Keller
Sára Leona Simon: Manipulation or inspiration? An examination of consumer attitudes towards real and virtual influencers, supervisor: Dr. Keller Veronika
Fanni Spekhardt: Are you ready for change? The effects of personal characteristics and leadership style on digital transformation readiness, supervisor: Dr. habil. Zsolt Roland Szabó
Anna Szakonyi: Assessing the Social Impact of Formula Student: A Case Study of the TU Vienna Racing Team, supervisor: Dr. Konczosné Prof. Dr. Márta Szombathelyi
Viktória Varga: Competence-based human resource development in student representation, supervisor: Dr. Gábor Szabó-Szentgróti
Viktória Vass: How nudging shapes safe driving habits: Evidence from Generation Z drivers, supervisor: Dr. Judit Petra Koltai, Dr. Tamás Vinkóczi
Veronika Végső: The role of scouting in the mental health development of Generation Z, supervisor: Dr. Veronika Keller
Jury members:
Dr. Ferenc Darabos
Dr. Eisingerné Dr. habil. Boglárka Balassa
Dr. Nikolett Gyurián Nagy
Dr. habil. Péter Huszka
Dr. Szonja Jenei
Prof. Dr. László Józsa
Dr. Veronika Keller
Dr. Konczosné Prof. Dr. Márta Szombathelyi
Dr. Csaba József Kőmíves
Dr. Attila Kurucz
Dr. Szilvia Módosné Szalai
Somlyódyné Prof. Dr. Edit Pfeil
Dr. Gábor Szabó-Szentgróti
Photos: Husz Anikó, Dr. Printz-Markó Erzsébet, Dr. Szabó Dániel Róbert, Dr. Vinkóczi Tamás, https://kozgotdk2025.uni-miskolc.hu/
