The conference, held under the motto “Breaking Boundaries – Unlocking Potential”, aims to push the frontiers of marketing theory and practice, foster interdisciplinary research, and explore how companies and consumers can interpret and shape rapid environmental changes such as digitalization, sustainability, and new retail formats.
The event will take place 6–9 July 2026 at the Etihad Stadium in Manchester (UK). A doctoral colloquium will be held on 6 July, followed by the main conference from 7 to 9 July.
Key Deadlines and Dates
Online paper submission system opens: 25 November 2025
Special session proposals: The conference welcomes proposals for thematic special sessions, which focus on a specific topic area within marketing. Deadline for special session submissions: 1 December 2025
Final paper submission deadline: 12 January 2026
Notification of acceptance: expected in March 2026
Early bird registration deadline: 20 May 2026
Final registration deadline: 10 June 2026
Further Information and official website: https://academyofmarketing.org/conference-call-for-papers/
More detailed information about the conference themes, submission guidelines and logistics is available on the event website.
