Following the highly successful opening event of the spring semester, life continued at the Kautz Gyula Faculty of Economics at Széchenyi István University: on March 25, 2026, the second Tourism Club session of the semester was held. The student-organized and increasingly popular event series once again welcomed participants with a highly engaging, domestically focused topic. Although the main mission of the event is to support the professional development of tourism and hospitality students, the organizing team emphasizes that everyone interested in the diverse world of tourism is warmly welcome. As this club event focused on national values, the presentation was held in Hungarian, allowing participants to enjoy a highly direct and inspiring professional evening on campus tailored to a local audience.
The invited speaker for this second occasion was Anett Tőzsér, who delivered a comprehensive, visually engaging, and thought-provoking presentation on one of the key pillars of Hungarian tourism and national identity: Hungarikums. The topic proved both highly relevant and timely, as future tourism professionals must have a deep understanding of the unique national treasures that set Hungary apart on the global tourism map. During the presentation, the audience became acquainted with the remarkable diversity of the Hungarikum collection, ranging from gastronomic specialties through cultural and built heritage to intangible values.
Anett Tőzsér’s presentation was not merely a theoretical overview; it was enriched with engaging background stories and excellent practical examples, making it vivid and easy to understand for students. The speaker also highlighted how these traditional national values can be successfully and respectfully integrated into modern tourism offerings, experience-based product development, and everyday destination management. Participants were particularly inspired by seeing how preserving Hungarian traditions can create significant appeal for both domestic and international tourists. A special highlight was the discussion of Matyó folk art, a topic often undeservedly neglected in Hungarian public discourse, further emphasizing the importance of the Tourism Club initiative.
Thanks to the interactive nature of the event, participants had the opportunity to engage in informal discussion at the end of the presentation, further strengthening the community-building and knowledge-sharing role of the Tourism Club. We would like to express our sincere gratitude to Anett Tőzsér for her outstanding and value-creating presentation, which significantly enriched the professional knowledge of the participants. The enthusiasm of the student organizing team remains strong, and the success of the first two events clearly demonstrates that there is strong demand among students for such practice-oriented professional gatherings. We are excitedly looking forward to the continuation and hope that even more participants will join us at the next Tourism Club event.
