Dr. Veronika Keller, an associate professor in the Department of Corporate Leadesrship and Marketing, and Dr. Erzsébet Printz-Markó, an associate professor in the Department of Tourism and Hospitality, were guests at the University. Cyrila a Metoda (FMK-UCM) in Trnava, Slovakia.
The research week facilitated the establishment of new professional connections, fostering collaborative thinking and scientific discourse. Lecturers from the Gyula Kautz Faculty of Economics at Széchenyi István University have cultivated close ties with local experts. Dr. Peter Krajčovič, an esteemed researcher in the fields of marketing and consumer behavior, and Dr. Péter Darázs, a distinguished expert in the realm of communication and neuromarketing, engaged in a discourse on their scientific experiences and development ideas.
Our colleagues participated in an educational tour of the Mass Communication Museum (Múzeum masmediovej kommunikacie) housed within the university building. During this excursion, they had the opportunity to observe an exhibition on the history of technology that had been meticulously curated within the confines of a Cold War-era nuclear bunker. The collection, which is unparalleled in its scope and variety, offers a unique perspective on the evolution of media history and provides a captivating cultural experience. The renovated building also houses a TV and radio broadcasting room.
A distinctive attribute of the campus is the availability of community spaces that foster creative thinking and innovative teaching methodologies for students and faculty members. These include design thinking rooms and modern classrooms that facilitate brainstorming, collaboration, and the development of new ideas. The practical nature of the training is evident in the faculty’s own studios, where students engage in the production, editing, and processing of video and audio material, including radio broadcasts. This material is utilized not only for educational purposes but also made available to external clients, underscoring the integration of academic rigor with practical applications. This pedagogical approach enables students to acquire experiential learning in authentic, real-world projects.
The research week in Trnava promises to be fruitful in the long term. Our host colleagues The research week in Trnava is poised to yield significant long-term benefits. Our host colleagues accepted our invitation to the 2025 Kautz Conference, and the most promising result of our joint work was the outline of an international research project idea that represents valuable added value in both educational and scientific dimensions. Pursuant to the deliberations that transpired, the initial phase of the project is scheduled to commence during the fall semester of the 2025/2026 academic year.
The experiences gained during the mobility week confirmed that international scientific cooperation not only deepens professional relationships but also contributes to strengthening the scientific and educational position of the Central European region.
Photo: Veronika Dr. Keller, Erzsébet Dr. Printz-Markó
