Journal: Canadian Journal of Administrative Sciences – Revue Canadienne des Sciences de l’Administration
Guest Editors: Raffaele Filieri, Dr. Elmira Djafarova, Dr. Margot Racat, Dr. Veronika Keller, Dr. Rickard Enstroem
This special issue examines the transformation of social media influencer marketing in the era of artificial intelligence, algorithmic governance, virtual influencers, and emerging digital business models. It welcomes theoretical and empirical research exploring influencer credibility, trust formation, authenticity, consumer engagement, AI-generated content, platform dynamics, algorithmic transparency, sustainability communication, and the evolving relationships between influencers, brands, and audiences in global and local digital markets. The issue particularly encourages studies investigating how technological, institutional, and cultural changes are reshaping influencer ecosystems and digital marketing practices.
Submission deadline: December 31. 2026.
Possible topics include:
- Influencer and content marketing
- Community management and engagement
- E-commerce and digital retail ecosystems
- Platform governance and algorithmic curation
- Brand communication and storytelling in social media environments
